Data protection is of the highest priority at Perfumeza. It is therefore only natural for us to handle your data thoroughly and responsibly. In the following notice we explain what personal and user related data we collect from you, and for which purposes we store and use this data.
We have the following contact details:
Vivadelux ApS
VAT DK 45541975
COMPANY INFORMATION
Vivadelux ApS
Håndværkervej 24F
9000 Aalborg
Denmark
1. Personal data
Personal data is any data pertaining to an identifiable person, such as name, address, email address, telephone number and like.
When you register as a customer at Perfumeza, we save your name, telephone number and email address in an electronic customer database, which is only accessible to Perfumeza staff. Before we collect your personal details we ask for your express consent to do so, and ensure that you know precisely what information will be saved. We store your personal information in order to send the goods that you ordered, communicate with you, and to comply with business regulations, which according to danish accounting legislation must be stored for 5 years. In order to complete your order, some personal data will be shared with selected third parties. These include the service providers we use for logistics, transport and banking, to whom we transmit the necessary customer data for packing, delivery and payment. These service providers may only use your personal data in order to fulfill their respective tasks. Any other use of your data is strictly prohibited. Confidential information is not stored by us and is therefore never made available.
As a customer at Perfumeza you have the right to withdraw your registration at any time. You also have the right to see any personal information on you that we have stored. These rights are in compliance with the General Data Protection Regulations (GDPR). For further information, please send an email to contact@perfumeza.com
A) Customer account and login
Every registered customer has access to a personal, password protected customer account. An email address and password is required in order to log in to this customer account. The password is chosen by the customer themself as the first step of the registration process, and is neither visible nor accessible to Perfumeza staff or anyone else. In the customer account you will find your personal information, information regarding your orders, and information concerning your membership. You have the ability to edit your personal details here should they be incorrect.
B) Order confirmation and shipping confirmation
Upon completing a purchase at Perfumeza, an automated email confirming your order is immediately sent to the email address that you provided. The order confirmation comprises of the contact information (name and address) of the person to whom the goods will be sent, your order number, payment method, and an overview of the goods you have ordered. Within this email are excerpts from our general terms and conditions, including the cancellation policy and warranty information.
Once the goods have been sent, an automated shipping confirmation will be sent to the email address that you provided. The confirmation of shipping contains your order number and tracking number (Track & Trace nr.), which can be used to track your package(s).
C) Service-mails
Once you have registered as a customer at Perfumeza we may send you a series of service emails on an ongoing basis:
- We send a service email in which we ask you to provide feedback in order to improve our offers to our customers.
- If you add products to your shopping basket whilst logged in to your customer account without completing a purchase, a subsequent service email will be sent to you. This automated service mail only utilises and contains your email address. No other personal information is contained within it.
- We will send a service email when we estimate that some of the products previously purchased by you are about to run out. No third parties have access to this data.
D) Newsletter
If you sign up to the Perfumeza Newsletter we save your email address in order to send you news, special offers, present product selections and other information. The newsletters are sent at different intervals depending on the circumstances. You can stop receiving Perfumeza Newsletters at any time by clicking on the ‘unsubscribe’ link in the newsletter, or by contacting our customer service.
E) Disclosure of data to third parties
All personal information provided will only be collected and used by Perfumeza as a responsible data processing company. Your personal information will never be made public or sold to third parties. This includes being made public to external markets and/or for research purposes. Only data necessary for fulfilling the legitimate interests of transport, delivery and payment is forwarded to responsible service providers. These service providers are only permitted to use your data in order to fulfill their specific purposes. Any other use is strictly prohibited and will under no circumstances take place.
See ‘Third Party Services’ for further information.
F) Customer support
In case of handling support cases and orders, customer support may ask the customer to provide identification or other personal information in the specific case.
The customer can send this information via e-mail to Perfumeza. After processing the case, these personal data will be deleted within 24 hours.
2. User data
User data is data that can be collected when you visit a website.
When customers visit Perfumeza we register how they navigate our website, including how they reach our website, which of our sites they visit, etc. We also register which goods customers have bought with us. We do this in order to understand our customers’ behaviour, so that we can improve and optimize our websites’ functions and assortment of goods to the benefit of our customers.
3. Cookies and IP-adresses
A cookie is a file that contains website generated information concerning, for example, whether you are a new or previously registered customer, which products you click on and how you navigate our website. We normally save cookies for a period of 12 months. Cookies are saved on your PC/laptop, tablet and/or smartphone. A cookie cannot register you as an individual being. It only recognises your PC/laptop, tablet and/or smartphone, and shows a custom version of our website.
You can change the settings in your browser so that it warns you when a website utilises cookies. You also have the ability to deactivate cookies all together. If you wish to delete your cookies, you can do so in your browser settings.
Your IP-address is the address of the computer you use under your visit. The IP-address is registered in order to ensure that Perfumeza can trace back to the computer, should there be any misuse or illegality in connection with your visit.
4. Third party services
We work in collaboration with various third party providers that place cookies on our behalf and register usage data. This covers, for example, how you happen upon the Perfumeza website and which type of online advertising you click on. In this way, it is possible for us to provide user targeted online advertising, that is tailored to your individual preferences. All of this occurs anonymously; Perfumeza does not store personal data like your name, address or email address for this purpose. Every detected IP-address is also anonymised.
Marketing
Perfumeza works with the following third party providers for analysis and marketing purposes:
A) Google Analytics
Google Analytics is a service provided by Google Inc. that provides professional and complex web analysis. Read more about Google Analytics.
B) Google Ads.
Google AdWords is an online advertising service developed by Google Inc. which advertisers (in this case Perfumeza) can utilise in order to advertise specifically. Perfumeza uses Google AdWords for retargeting purposes. Read more about Google AdWords.
C) Facebook Custom Audiences
Facebook Custom Audiences is a Facebook tool, that allows for targeted advertising to specific audiences. Perfumeza utilises this Facebook tool for retargeting purposes. Perfumeza share phone numbers and email addresses with Facebook, via encrypted and secure data exchange. The purpose of this data processing is to help us serve relevant ads for all our member on Facebook & Instagram. See 10. Your Rights on how to request data erasure. Read more about Facebook Custom Audiences.
D) Awin
Awin is a retargeting company that displays personal online advertising to visitors on certain websites (in this case Perfumeza). Read more about Awin.
E) Trustpilot
Perfumeza works in collaboration with Trustpilot in order to improve consumer experience. We only share your Order Confirmation with Trustpilot. Read more about Trustpilot.
F) Klaviyo
Klaviyo is a marketing automation platform, used by Perfumeza to send out e-mails. We share the information with Klaviyo necessary to send personalized communication regarding, membership, orders, product recommendations and campaigns. Read more about Klaviyo
Logistics
Perfumeza works with the following third party providers for delivery:
A) Postnord/DPD
For the purpose of order fulfillment and delivery, Perfumeza.com shares relevant personal information—such as your name, delivery address, email address, and phone number—with Postnord/DPD. This information is used exclusively to process, ship, and update you regarding your order. DHL handles this data in accordance with applicable data protection laws and their own privacy policy.
B) FedEx
To ensure the successful delivery of your order, Perfumeza.com shares necessary personal information—such as your name, delivery address, email address, and phone number—with FedEx. This information is used solely for shipping purposes and for providing delivery updates. FedEx processes this data in accordance with applicable data protection regulations and their own privacy policy.
Payment
Perfumeza does not store customer payment information. This is done by the respective payment service providers used when making a purchase on the website. Perfumeza exchanges an ID with the chosen payment service provider, through which the method of payment is identified. This payment-ID is unique between Perfumeza, the payment service provider and the customer, and is therefore not usable anywhere else.
Perfumeza uses the following payment service provides/ payment gateways:
If you have any queries regarding the storage of your payment information, we ask that you direct yourself to the payment service provider you used whilst shopping at Perfumeza.com
5. No liability for third party websites and business partners
Perfumeza does not accept any liability for third parties’ and business partners’ privacy policies. If you are interested in the third party privacy policies mentioned, we ask that you direct yourselves to them.
6. Data protection
Perfumeza takes the protection of your personal data extremely seriously. We have implemented appropriate physical, technical and organisational measures designed to secure your data against accidental loss, unauthorised access, use, alteration and storage. Perfumeza does not accept any liability for errors in data transfer or unauthorised access from external persons or organisations.
7. Questions and suggestions
We can always be reached if you have an questions or comments regarding our data protection.
8. Amendment of the privacy policy
Perfumeza retains the right to amend its privacy policy at any time in accordance with appropriate data protection legislation.
9. Transfers to third countries
In connection with the lawful handling of your personal data, we sometimes transfer your data to organisations based in the USA. These companies are certified under the EU-US Privacy Shield, ensuring compliance with the Principles. This mechanism is approved by the European Commission as providing adequate protection and means of transferring data to countries outside of the European Economic Area (EEA) and is therefore GDPR compliant.
We will not transfer your personal data to organisations or persons in the USA or any other third countries, if these countries are determined by the European Commission as failing to provide an adequate level of data protection under Art. 45 of the GDPR.
Should we need to transfer your personal data to unsecure third countries in the future, this will only take place if the recipient in in the relevant third country has met the necessary level of data protection to be in compliance with this Privacy Policy and EU Data Protection legislation.
Transfers will therefore be made on the basis of one of the following grounds:
- That the recipient is certified under the EU-US Privacy Shield Framework (Privacy Shield), which ensures that it applies robust mechanisms for assuring compliance with the Principles.
- That we have entered into standard data protection clauses with the receiver, that according the European Commission offer sufficient safeguards on data protection for the data to be transferred outside of the EU or EEA.
10. Your rights
If you wish to exercise any of the following rights please contact us via the contact information provided at the beginning of the Privacy Policy.
We will respond as quickly as possible and no later than one month from the date on which we received your request, unless the complexity and extent of requests means that we are unable to. In such circumstances, the deadline for responding will be extended to 3 months (Art. 12 GDPR)
A) Right to be informed
You have the right to be informed about the collection and use of your personal data (via this Privacy Policy).
B) Right to access
You have the right to request a copy of the personal data that we hold on you. Access may be restricted on the basis of trade secrets and/or intellectual property rights, or on the basis that the information also pertains to other identifiable individuals.
C) Right to rectification or erasure
You have the right to request that we correct inaccurate or incomplete personal data under Art. 16 GDPR. Similarly, you have the right to have personal data erased (the ‘right to be forgotten’) under Art. 17 GDPR.
If we are satisfied that the personal data held on you is inaccurate or incomplete we will rectify this as quickly as possible. Perfumeza ApS will not comply with requests that are manifestly unfounded or excessive.
Perfumeza ApS will not rectify or erase your data where holding it is necessary to comply with a legal obligation, or where it is needed for the establishment, exercise or defence of legal claims. In such circumstances Perfumeza ApS will only store the personal data that Perfumeza ApS is legally required or entitled to, and will erase all other personal data.
D) Withdrawal of consent
You have the right to withdraw your consent to Perfumeza ApS’ processing of your personal data, in whole or in part, at any time under Art. 7 GDPR.
Upon withdrawal of consent Perfumeza ApS will discontinue to handle your personal data, unless Perfumeza ApS is legally required or entitled to store all or parts of your personal data. In such circumstances Perfumeza ApS will only store the personal data that Perfumeza ApS is legally required or entitled to, and will erase all other personal data. The withdrawal of consent does not affect the lawfulness of processing based on consent before it was withdrawn.
If you withdraw your consent for the processing of data necessary to use Perfumeza ApS, your customer account will no longer work as we may need to delete all of your data (some of which will be necessary for the functioning of your customer account).
E) Objection
You have the right to object to the processing of your personal data by Perfumeza ApS at any time under Art. 21 GDPR. You may also object if you believe that your personal data is being processed in violation to the consent you have given to Perfumeza ApS or in violation of applicable legislation.
Unless Perfumeza ApS can demonstrate compelling legitimate grounds for the processing, Perfumeza ApS will no longer process your personal data.
F) Right to restriction
In certain circumstances you have the right to request restriction of your personal data under Art. 18 GDPR. You have the right to restriction of your personal data at Perfumeza ApS under the following circumstances:
- Where Perfumeza ApS is considering the accuracy of your personal data after you have challenged it, or where Perfumeza ApS is considering legitimate grounds for processing your personal data after you have exercised your Art. 21 right to objection. The restriction will apply until Perfumeza ApS has finished considering your requests.
- Where the data has been unlawfully processed by Perfumeza ApS, but you oppose erasure of your personal data and seek restriction of it instead.
G) Right to data portability
As processing of your personal data is based on consent and/or contract, and as data processing is done automatically, you are entitled to data portability.
The right to data portability means that you have the right to receive the personal data that you yourself have disclosed to Perfumeza ApS in a structured, commonly used and machine readable format. You may then reuse this for your own purposes and transfer the data to another service provider. (Art. 20 GDPR)
11. Complaints
If you are dissatisfied with our processing of your data or a response to a complaint, you may raise the matter with the Information Commissioner's Office (ICO). The ICO is also able to provide general guidance on privacy and templates for lodging complaints.
https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
Updated 1/8/2025